Why jojoba?
Why?
The beginning was when the company decided on a non-traditional cultivations, and after several studies and through a journey of scientific and practical research, the jojoba plant was chosen to be the core which Almisria Alkhaligia Company will stabilize on for desert land reclamation.
Definition of
The JOJOBA
What is
Jojoba is a desert plant that tolerates the desert environment under high temperatures of up to 55 degrees. Production begins after three years of cultivation and increases gradually until it gives the highest productivity in the eighth year. The jojoba bush lives for more than 200 years in the desert soil. It is an evergreen plant. The Seeds and oils have a shelf life of more than 25 year, It tolerates soil salinity and can withstand a cold of minus ten degrees Celsius.
JOJOBA: A Promising Oil Crop for Harsh Environments
English Name: JOJOBA Scientific Name: Simmondsia Family: Buxaceae
Jojoba plants are a promising oil crop due to their remarkable ability to withstand harsh environmental conditions. They are often referred to as the “desert’s olive tree” because of their ability to thrive in arid environments with extreme temperatures.
Key characteristics of jojoba plants include:
High tolerance for harsh conditions: Jojoba plants can withstand high temperatures reaching up to 55°C, low temperatures down to -10°C, and saline soils.
Long lifespan: Jojoba shrubs can live for over 200 years in desert soils, making them a sustainable and long-term investment.
Evergreen foliage: Jojoba plants retain their leaves throughout the year, even in dry and hot conditions, enabling them to continue photosynthesis and oil production.
Exceptional oil quality: Jojoba oil is a liquid wax, not a true oil, and is highly stable and resistant to rancidity. It has a wide range of applications in cosmetics, pharmaceuticals, and industrial lubricants.
Long seed and oil shelf life: Jojoba seeds and their extracted oil can maintain their quality for over 25 years, making them a valuable and durable product.
Jojoba cultivation:
Planting: Jojoba seeds are typically planted in the spring or fall.
Production timeline: Jojoba plants begin producing oil after three years of planting, with oil production gradually increasing until reaching peak productivity around the eighth year.
Harvesting: Jojoba seeds are harvested when they turn golden brown and fall from the shrub.
Jojoba plants offer a sustainable and profitable option for cultivation in arid and challenging environments. Their resilience, longevity, and high-quality oil make them a valuable resource for various industries.
Additional notes:
- The Spanish name for jojoba is “hohoba”.
- Jojoba oil is also known as “liquid gold” due to its unique properties and wide range of applications.
Benefits of Jojoba
Treatment for teeth and gums, anti-inflammatory, anti-bacterial, nail treatment, acne treatment, dark circles treatment, cracked heels treatment, psoriasis treatment, sunburn and eczema treatment.
Body: Jojoba oil is used as a body oil, so it is easily absorbed by the skin and enhances blood flow, thus helping to keep the skin’s health and moisturizes the body well. Jojoba oil reduces pregnancy stretch marks. It also reduces the appearance of wrinkles, lightens the skin, and also can be used as makeup remover.
Hair: It is similar in its effectiveness on the hair to the fatty sebum that is naturally secreted by human hair. Therefore, it is included in the manufacture of many different cosmetic materials and cosmetics, such as hair creams, shampoos, and oils that help treat damaged and brittle hair.
Seed residues are used as fodder for livestock and fish. Because it contains a high percentage of protein, carbohydrates, vitamins and minerals.
Jojoba oil is used in the manufacture of medicines and veterinary preparations.
It is used as a biofuel for aircraft engines, because it has higher combustion rates than other oils and is an alternative to petroleum and fossil fuels. It is used in the manufacture of natural biocides, candles, paints, varnishes, plastic inks, rubber, and anti-fizzing materials.
The environmental benefits of jojoba bushes are: They resist the intensity of the wind and dunes crawling. And a new and renewable source of clean energy, as the cultivation of an acre of Jojoba annually releases the equivalent of 137.5 tons of oxygen and sequesters the equivalent of 22 tons of carbon dioxide.
The fact that jojoba oils are used as biofuel: its carbon emissions are very low when burned compared to fossil fuels, which makes it environmentally friendly.
The superior ability of the jojoba to be irrigated with sewage water or industrial drainage raises the environmental rating of the cultivated areas.
Jojoba doubles the productivity of agricultural lands, as it can be planted with palm trees in the same area, and its cultivation does not require a lot of fertilizers, pesticides, and agricultural treatments. Because it is rarely infected with diseases, which greatly reduces its production costs. It is considered a promising local investment opportunity as an alternative to importing, as Egypt imports more than 90% of its needs of vegetable oils, which makes investing in it very profitable to meet the needs of the local market. It is also considered a regional and global investment opportunity due to the increasing rates of global demand, and the opportunity increases when we know that Europe is unable to cultivate it due to the nature of the climate in European countries. Jojoba oil is considered to have a high economic yield, as the seed contains 40-50% of its weight as pure oil, and the yield from jojoba cultivation is 22-25% from the third year of cultivation, and starting from the fourth year, the percentage increases until it reaches 100% in the sixth and seventh year.
MK-JOJOBA is the executing company of
The JOJOBA Valley Initiative.
MK-JOJOBA is the largest agricultural developer of the jojoba plant.
Almisria Alkhaligia company for Desert Land Reclamation is the pioneering and developing company in the cultivation of the jojoba plant, which is executing the Jojoba Valley initiative in cooperation with Alwadi al jadid Governorate. The area of the initiative is 50,000 acres, completely planted with jojoba plants, and the first phase of it is 15,000 acres.
Previous works for jojoba projects
Joint cooperation with the aim of maximizing the benefit of scientific research in the field of jojoba propagation and cultivation and the industries based on it with universities, research centers and oil and petrochemical companies.
Finding applied solutions based on scientific foundations through the steps of scientific research. The company also gave fully-paid scholarships that cover all tuition costs for researchers in the field of jojoba, whether master’s or doctoral theses for some universities.
The company also participated in the colleges of agriculture in holding workshops within the company’s sites in the nurseries sector and others for field training for students and agricultural engineers in universities, agricultural associations and various organizations.
In this context, the company has held cooperation protocols with many universities and research centers, including, for example: Ministry of Agriculture – Al wadi al jadid University – Ain Shams University – King Faisal University in Saudi Arabia – Alexandria University, Assiut University, King Salman International University – Aswan University – Matrouh University – Desert Research Center – National Research Center – Assiut Petroleum Refining Company – – and other entities.
JOJOBA
Products
products
JOJOBA Seedlings:
Largest Jojoba Seedling Nursery in Africa and the Middle East: Our nursery boasts the highest global multiplication rate of 98%, producing 5 million seedlings in 2020. We are currently implementing a plan to reach a production target of 50 million seedlings by 2030.
High-Quality Seedlings: Our nursery adheres to the strictest quality standards and agricultural practices to ensure the healthy growth and development of our seedlings. We employ advanced irrigation, plant nutrition, and pest control techniques to maintain seedling quality and ensure their strength and resilience to harsh environmental conditions.
Strategic Product: Jojoba seedlings are a strategic product for our company, and we are constantly striving for improvement and innovation in the production process and selection of premium varieties.
Meeting Customer Needs: We are committed to meeting the diverse needs of our customers in jojoba cultivation. We have developed a variety of jojoba seedling varieties, including drought-tolerant, high-yielding, salt-tolerant, and windbreak varieties.
Technical Support and Consultation: We provide our customers with high-quality jojoba seedlings and technical support and consultation to ensure the success of their projects.
JOJOBA Seeds:
High-Quality Seeds: We produce high-quality jojoba seeds with excellent germination rates and yield potential.
Sustainability and Environmental Conservation: Our jojoba cultivation practices promote sustainability and environmental conservation.
JOJOBA Oil:
Cold Pressing Technology: We employ the latest cold pressing technology to extract jojoba oil, preserving its natural properties and meeting the highest international standards.
Unique Properties: Jojoba oil is a liquid wax composed of approximately 98% wax esters, a few free fatty acids, alcohols, and hydrocarbons. It is extracted from 50% of the jojoba seeds.
Versatile Applications: Jojoba oil is highly versatile and can be used in various applications, including cosmetics, pharmaceuticals, and industrial lubricants.
Carrier Oil: Jojoba oil is gentle enough to be used as a carrier oil or mixed with essential oils or other volatile oils.
Skincare Benefits: Jojoba oil is widely used in skincare routines due to its moisturizing, anti-inflammatory, and anti-aging properties.
Cosmetics:
Leaprance Brand: Leaprance is our registered cosmetics and skincare brand with 22 products registered with the Ministry of Health under the company’s name.
Raw and Processed Jojoba Oil: All Leaprance products are based on raw and processed jojoba oil for its multiple medical benefits.
Applications: Leaprance products are used for infants, children, and adults in:
- Skincare
- Haircare
- Nail care
- Skin care: Anti-inflammatory / Skin sensitivity / Acne treatment / Wrinkle delay / Wound healing / Sunburn
