The story began more than 20 years ago, when Almasria Al Khalijia Company led the way in pioneering reclamation of desert lands and the cultivation of jojoba plants. It has now become the first in Africa and the Middle East in the production of jojoba seedlings, as it is about to put the last fingerprints to produce 50 million seedlings and establish the largest applied research center to conduct experiments and research on the jojoba plant.

In addition, The company owns the largest brand in cosmetics, “Lèaprancè” which is based on the types of pure jojoba oils extracted in Almisria Alkhalijia factories, that produces more than 22 products.