

Jojoba doubles the productivity of agricultural lands, as it can be planted with palm trees in the same area, and its cultivation does not require a lot of fertilizers, pesticides, and agricultural treatments.
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We considered one of the leading and prestigious companies in its field, and it takes pride in its successful history of scientific collaborations with numerous entities within Egypt and abroad.
The story began more than 20 years ago, when Almasria Al Khalijia Company led the way in pioneering reclamation of desert lands and the cultivation of jojoba plants. It has now become the first in Africa and the Middle East in the production of jojoba seedlings, as it is about to put the last fingerprints to produce 50 million seedlings and establish the largest applied research center to conduct experiments and research on the jojoba plant.
In addition, The company owns the largest brand in cosmetics, “Lèaprancè” which is based on the types of pure jojoba oils extracted in Almisria Alkhalijia factories, that produces more than 22 products.
The beginning was when the company decided on a non-traditional cultivation, and after several studies and through a journey of scientific and practical research, the jojoba plant was chosen to be the core which Almisria Alkhaligia Company will stabilize on for Desert Land Reclamation.
Jojoba is a desert plant that tolerates the desert environment under high temperatures of up to 55 degrees. Production begins after three years of cultivation and increases gradually until it gives the highest productivity in the eighth year. The jojoba bush lives for more than 200 years in the desert soil. It is an evergreen plant. The Seeds and oils have a shelf life of more than 25 year, It tolerates soil salinity and can withstand a cold of minus ten degrees Celsius.
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